At the start of each year, many people pick a “word of the year” — a small but powerful intention like focus, connection, or gratitude to guide their mindset and decisions. It’s a beautiful idea: naming your intention so you can truly live it.
But let’s be honest — holding onto one single intention for an entire year can be tricky. What if, instead, your intention could be something shorter-term? Something that shifts and adapts as you do?
This idea is especially relevant when preparing for a headshot or branding photo session.
Before you even think about what to wear or where to go, pause for a moment and ask yourself: How do I want my photos to feel?
Do you want to come across as confident and polished? Warm and approachable? Relaxed and authentic? Joyful and energetic?
That simple choice — naming the feelings you want your photos to express — becomes the secret ingredient that shapes everything else. It influences the kind of light we seek, the locations we pick, the clothes you wear, and the way we interact during the shoot. It helps your images become a genuine reflection of you.
This question is part of my branding questionnaire, which you’ll fill out before our planning call. During that call, we’ll discuss your answers—along with other helpful insights—to guide how we design your photo session, making sure every detail supports the intention behind your images.
So if you’re planning to refresh your LinkedIn profile, update your website, or create new brand imagery, take five minutes to set an intention. Pick a word, a feeling, a story that captures what you want these photos to say about you.
It doesn’t have to be perfect. This is something we’ll explore and discover together during our call as well as the photo session. But by setting that intention upfront, the whole process flows more smoothly—and the final images will feel more meaningful.
Ready to create brand or headshot photos that truly reflect how you want to feel and be seen?
Get in touch today, and let’s start planning a session built around your unique story and intention. Click here to contact me or book your free consultation!
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